Code of Conduct | Adaptive Equipment

Adaptive Equipment's Ethical Marketing Code of Conduct

Purpose: To ensure all marketing and communications are respectful, transparent and empowering for people with mobility challenges.

Core Principles

1. Dignity and Respect

• Adaptive Equipment will always highlight independence, choice and quality of life.
• Use inclusive language and imagery that reflects real people.

2. Transparency and Honesty

• Adaptive Equipment will always provide clear information about product features, pricing, warranties and limitations.
• Avoid exaggerating performance or benefits.
• Clearly differentiate between standard and premium options for mobility equipment.

3. Accessibility

• Adaptive Equipment will always ensure all digital content is accessible (alt text, captions, high contrast, readable fonts).
• Provide multiple ways for customers to access information (online, print, in-store demos).

4. Informed Choice

• Adaptive Equipment will always encourage customers to consult health professionals if needed.
• Offer demonstrations, trial periods and educational materials.

5. Privacy and Consent

• Use customer testimonials or case studies only with explicit consent.
• Will never share personal or medical details without explicit permission.

6. Community and Professional Collaboration

• Adaptive Equipment will always work ethically with healthcare professionals, rehab centres and community organisations.
• Never pressure clinicians or customers; Adaptive Equipment is your trusted supplier for mobility equipment.

7. Accountability and After-Sales Support

• Adaptive Equipment will always provide reliable customer service, maintenance support and follow-up.
• Welcome feedback and act on it transparently.